数字媒体、信息技术行业的发展进入到新的阶段。固定、移动以及有线电视网络的自身技术变革与相互融合,为数字媒体的发展带来新的变革。同样,数字媒体艺术也随之产生了新的发展和变革,而这些改变又为动态广告设计的发展带来了新的动力。要想在动态广告中充分利用影视语言来表达思想,传达广告信息,将其中包罗万象的视觉元素紧凑地组合 The development of digital media and information technology industry has entered a new stage. The technological change and integration of fixed, mobile and cable networks have brought new changes to the development of digital media. Similarly, the digital media art has also brought new developments and changes, and these changes have brought new impetus to the development of dynamic advertising design. To make full use of video language in dynamic advertising to express ideas and convey advertising information, compactly combine all-encompassing visual elements