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人们对产品的要求已不再停留在简单实用的层次上,在选购产品的时候也不是过多地考虑使用方面的因素,而是在追求一种文化、身份的体现或者是某种性格、特征的表示,消费者更加追求丰富的文化内涵、强烈的时代特征和现代审美等。产品包装造型是信息的载体,设计师通常利用特有的造型语言,进行造型设计活动,消费者在选购产品时通过产品包装造型所表达的某种信息内容来衡量与内心所希望的效果是否一致,并作出最终的购买决定。
People’s demand for the product is no longer in the simple and practical level, when purchasing the product is not too much to consider the use of factors, but in the pursuit of a culture, identity, or a certain character, Characteristics that consumers are more pursuit of rich cultural connotation, strong characteristics of the times and modern aesthetic. Product packaging modeling is the carrier of information, designers often use the unique modeling language, design activities, consumers in the purchase of products through the packaging of the product expressed by the expression of certain information to measure the desired effect with the heart consistent , And make the final purchase decision.