浙江少儿频道创办于2004年,但由于本身基础就不是那么的扎实与深厚,其运行状况就好比是一杯温吞水,盈利基本靠广告,且效果不温不火。对于浙江少儿频道来说,广告收入的重要性也是无庸置疑的,可是,单有广告是远远不够的,广告只能作为少儿频道的盈利空间中的一块,而非全部。浙江少 Zhejiang Children’s Channel was founded in 2004, but because of its own foundation is not so solid and deep, its health is like a cup of warm water, the basic earnings by advertising, and tepid. For Zhejiang Children’s Channel, the importance of advertising revenue is beyond doubt. However, advertising alone is not enough. Advertising can only be used as one, but not all, of the profit-making space for children’s channel. Zhejiang less