陕西省渭南市的罗宏伟高中毕业后就去打工,攒了三万多元后,他就盘算着做生意。2007年底,他回到家乡,到处找项目,咨询了很多,却没有合适的。直到有一天,他看到“益气提神含片”的产品介绍资料。这个产品是国药准字号,专治学生读书犯困,能提高学生思维能力,全国独家生产。他认为这个产品不错,而自己有好多同学、邻居都是老师,利用这些关系销售应该不成问题。于是他打电话咨询当地有没有人做这个产品,当他得知西安的户县有人经销时。他毫不犹豫地打款一万元选择一个县来做。开始时他采取发传单的方式来销售,但效果不够理想。于是他向厂家要了户县经销商的电话,打电话去与户县经销商共同交流,他们决定采取以书籍带动销售的方法卖药。 Luo Hongwei from Weinan City, Shaanxi Province, went to work after graduating from high school. After spending more than 30,000 yuan, he planned to do business. At the end of 2007, he returned to his hometown and searched for a project. He consulted a lot but he did not have the right one. Until one day, he saw the “Yi Qi refreshing tablets” product introduction information. This product is a national drug quasi-character number, which specializes in stu- dents who have difficulty reading and can improve their thinking ability. He thinks this product is good, and he has a lot of classmates and neighbors are teachers. Selling with these relationships should not be a problem. So he called to ask if there was anybody in the area who had made this product. When he learned that there was someone in Xi’an who had been sold. He did not hesitate to pay 10,000 yuan to choose a county to do. At the beginning, he sold the leaflet in the form of a leaflet, but the effect was not ideal. So he asked the manufacturer’s phone number from the Huxian dealer to call the Huxian dealers to exchange information. They decided to use a book to drive sales.