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近年来,中国家电市场整体低迷、消费需求不振。据产业在线数据显示,2016年上半年空调行业销量同比下滑14.5%,其中内销同比下滑了32%,库存压力也呈上升趋势,局面更是惊心动魄。各家电企业纷纷不断创新,寻找新的突破口,努力建立新的竞争优势。格力,作为中国家电行业的龙头,所面临形势同样严峻。数据显示,2016年上半年,格力空调营收同比下降0.02%,内销同比下滑38.2%,;同时格力生活电器营业收入也出现下
In recent years, the overall downturn in China’s home appliance market, sluggish consumer demand. According to industry online data, sales of air conditioners in the first half of 2016 decreased 14.5% YoY, of which domestic sales slid 32% YoY and inventory pressure was also on the rise. The situation is even more alarming. Various household electrical appliance enterprises have been constantly innovating, looking for new breakthroughs, and strive to establish a new competitive advantage. Gree, as China’s home appliance industry leader, facing the same grim situation. Data show that in the first half of 2016, Gree air-conditioning sales fell 0.02%, domestic sales fell 38.2%, while Gree Life electrical operating income also appeared