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广电传媒业的服务外包有利于促进中国广电传媒文化产业的发展。首先,服务外包有利于提升广电传媒的核心竞争力,打造独具特色的广电传媒品牌;有利于形成强大经济实力;有利于塑造广电传媒品牌强大的社会影响力。其次,广电传媒有利于民营广播电视制作机构的崛起和品牌塑造。而广电传媒服务外包的进一步推进,离不开市场的力量以及广电传媒文化产业制度化和法制化的建设。
Service outsourcing of radio and television media industry is conducive to promoting the development of China’s radio and television media and cultural industries. First of all, service outsourcing is conducive to enhancing the core competitiveness of radio and television media, to create a unique brand of radio and television media; is conducive to the formation of strong economic strength; conducive to shaping the radio and television media brand a strong social influence. Second, radio and television media is conducive to the rise of private radio and television production agencies and brand building. The further promotion of broadcasting media service outsourcing can not be separated from the market power and the institutionalization and legalization of radio and television media cultural industries.