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到2014年上半年,湖南吉首大学传播学院已经连续三年组织学生拍摄微电影广告,也就是将企业需要的宣传广告植入在微电影创作之中,笔者大概统计了一下,三年中他们共为企业制作了500多部微电影。在这些作品中有公益性的,还有国际名牌广告可口可乐、麦当劳、佳能、东风日产等等。处于好奇我专门对一些企业进行了了解。深圳某知名企业的宣传部长为笔者算了这样一笔账:制作一个15秒~30秒的广告片平均需要10至30万(没有名人画面的广告),在地级市电视台播出一个月,需要200万—300万。我们支持高
By the first half of 2014, the School of Communication, Jishou University, Hunan Province, has organized student filming of micro-film advertisements for three years in a row. That is, the advertising advertisements that enterprises need are implanted in the creation of micro-films. The author estimates that in three years, Produced for the business more than 500 micro-film. In these works are non-profit, as well as international brands Coca-Cola, McDonald’s, Canon, Dongfeng Nissan and so on. In curiosity I specifically learned about some companies. Propaganda Minister of a well-known enterprises in Shenzhen for the author counted such an account: the production of a 15 seconds to 30 seconds of the commercials need an average of 10 to 300,000 (no celebrity screen ads), broadcast on the prefecture-level city television a month, Need 2 million -300 million. We support high