论文部分内容阅读
舒尔茨或者约翰逊,谁手中的钥匙会成功“解锁”星巴克当前的增长瓶颈呢?意味深长的一幕。在3月召开的2017年年度股东大会上,星巴克迎来了历史上的第四次权力交接,创始人舒尔茨(Howard Schultz)把随身携带35年之久的星巴克第一家门店——派克市场店的钥匙交给了继任者约翰逊(Kevin Johnson),一贯儒雅示人的舒尔茨笑容满面,但内心或许并没有如此轻松。上一次的教训还历历在目,那是在2007年,星巴克在第三任掌门人吉
Schultz or Johnson, who will succeed in the key “unlock” the current growth bottleneck in Starbucks? Meaningful scene. At the 2017 Annual General Meeting in March, Starbucks ushered in the fourth transfer of power in history, founder Howard Schultz took the 35-year-old Starbucks first store - Parker The key to the market was handed over to his successor, Kevin Johnson, and Shultz, who has always been refined and refined, may not be so relaxed inside. The last lesson is still vivid, it was in 2007, Starbucks in the third head of Kyrgyzstan