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“一带一路”战略目标的充分实施,是构建我国全方位对外开放的新格局,在很大程度上促进了对外的合作与发展。“一带一路”战略背景下,新媒体在我国高校中的应用也越来越广泛,给高校带来了良好的发展机遇。当前,随着新媒体的不断发展,传播方式也呈现出了多样化的特点。新媒体极大的改变了大学生的思想观念、生活方式、以及学习状态。在“一带一路”战略背景下,我国高校管理部门应不断完善工作机制,建立相应的宣传平台,积极拓展服务功能,从而营造一个良好的氛围,使得新媒体能够更加有效的引导、教育、服务学生。本文首先阐述了“一带一路”的缘起与重要意义;其次分析了新媒体的含义与特点;再次探讨了“一带一路”战略背景下,新媒体对当代大学生的影响;接着探讨了高校融入“一带一路”战略的对策建议;最后探讨了新媒体在高校中的应用创新研究。
The full implementation of the “Belt and Road” strategic goal is to establish a new pattern of opening up to the outside world in all fields in our country and to a large extent to promote cooperation and development with other countries. “Belt and Road” strategic context, the application of new media in colleges and universities in our country is also more and more widely, bringing good opportunities for development for colleges and universities. At present, with the continuous development of new media, the mode of communication has also shown a variety of characteristics. New media has greatly changed the concept of college students, lifestyle, and learning status. Under the strategy of “One Belt, One Road”, the administrative departments of higher education in our country should continue to improve the working mechanism, set up appropriate publicity platforms and actively expand their service functions so as to create a good atmosphere for new media to guide, educate, Service student This paper first expounds the origin and significance of “One Belt and One Road ”, secondly analyzes the meaning and characteristics of new media, and again explores the impact of new media on contemporary college students under the Belt and Road strategic background. Colleges and universities into “Belt and Road” strategy countermeasures and suggestions; Finally, the new media in colleges and universities in the application of innovative research.