专业竞赛已经成为促进广告专业学生主动学习、培养其创新思维和实践应用能力的重要途径,也是高校调整教学内容、检验教学成果、推进教学创新的重要方式。文章探讨了高校广告教学中要注意专业竞赛与教学内容、教学进度的有机结合,通过竞赛不断推进高校广告教学的创新。 Professional competition has become an important way to promote students’ active learning in advertising major, develop their creative thinking and practical ability. It is also an important way for colleges to adjust teaching content, test teaching achievements and promote teaching innovation. This paper discusses the combination of professional competition, teaching content and teaching progress in the teaching of advertisement in colleges and universities, and promotes the innovation of advertisement teaching in colleges and universities through competitions.