我国著名经济学家于光远有这样一句名言:“国家富强靠经济,经济繁荣靠企业,企业兴旺靠管理,管理关键在于文化。”在全球经济飞速发展的今天,市场竞争将会越来越激烈。企业如果没有足够的资源、能力和核心竞争力,机会将会变成陷阱。那么,企业如何增强核心竞争力呢?加强企业文化建设是一个很关键的问题。 Yu Guangyuan, a well-known economist in China, has such a famous saying: “The country is rich and strong depends on the economy, economic prosperity depends on the enterprise, the enterprise thrives on management, and the key to management lies in culture.” With the rapid development of the global economy, market competition will become more and more fierce. If companies do not have sufficient resources, capabilities and core competencies, opportunities will become traps. Then, how can companies enhance their core competitiveness? Strengthening corporate culture is a key issue.