从2001年11月16日到17日,在Oneshow China的大会中幸福而又辛苦地聆听了三天,将国内几位广告猛人的演讲精华记录如下。 360度品牌管家广州奥美的总经理梁荣志先生,向与会同仁简明阐述了奥美的理念,借助多媒体的演示,他首先对大家作试验,先问一件普通棉质T恤的价格,大家纷纷猜测20 From November 16 to November 17, 2001, at the Oneshow China General Assembly, I listened happily and painstakingly for three days, recording the essence of the speech made by several domestic advertisers as follows. Mr. Liang Rongzhi, the general manager of 360 ° brand steward Guangzhou Ogilvy & Mather, briefed the participants on the concept of Ogilvy & Mather. With multimedia presentations, he first conducted a trial for everyone. First, he asked the price of an ordinary cotton T-shirt and everyone wondered 20