很少有媒体去专门做科学家群体的人物报道。即使有少数报道,也往往以“高深”形象示人,很难吸引普通读者的关注。本文探讨的是如何让科学家报道更具贴近性,让这一群体走进大众视野。 Few media reports specifically refer to groups of scientists. Even with a small number of reports, they often show their image in the form of “profound” images, making it hard to attract the attention of ordinary readers. This article explores how to make scientists more relevant and get the group into the public view.