论文部分内容阅读
中国高等院校市场学研究会2000年年会于7月21日至7月25日在古城西安隆重举行,来自全国80余所高等院校和科研单位的120余名专家参加了这次年会。年会的主题是:经济全球化与市场营销。围绕年会主题,与会专家共提交了75篇学术论文,有4位专家参加了大会发育。在大会发言中,郭国庆教授以经济全球化与企业营销创新为题,就经济全球化及中国加入WTO引起市场环境的变化,提出了企业营
The 2000 Annual Conference of the Market Research Association of Higher Education in China was held in Xi’an, an ancient city from July 21 to July 25, and more than 120 experts from over 80 institutions of higher learning and research institutes across the country participated in the annual conference . The theme of the annual meeting is: Economic globalization and marketing. Around the theme of the conference, participating experts submitted a total of 75 academic papers, and 4 experts attended the conference. In his speeches at the conference, Professor Guo Guoqing took the issue of economic globalization and corporate marketing innovation as the theme. In view of the changes in the market environment caused by economic globalization and China’s accession to the WTO,