博物馆是一个为观众和社会服务的文化教育机构。对观众的关注和研究,使当代博物馆的运营理念有别于传统博物馆,从而让博物馆的教育功能得到极大的彰显。以观众为导向的博物馆教育是博物馆实现其核心理念和功能的要旨,探索新时期博物馆与观众的关系,思考对观众的照料方式,是当代博物馆人努力的方向。 The museum is a cultural and educational institution that serves the spectators and the community. The concern and study of the audience makes the operation concept of contemporary museum different from the traditional museum, so that the education function of the museum can be greatly demonstrated. The audience-oriented museum education is the essence of the museum’s realization of its core concept and function. It is the direction of contemporary museum people to explore the relationship between the museum and the audience in the new era and to consider how to care for the audience.