渠道足商品经济中不可或缺的环节,它实现了商品及服务从产出到流通直至为消费者所接受的流动过程。对于生产者来说,营销渠道的选择更是管理者面临的最重要的决策之一。公司所选择的渠道将直接影响所有其他营销决策。尤其是IT产业,如果有一个高效的稳固的销售渠道,就可以通过掌掘渠道体系的运行机制米推动市场发展满足市场需求。 The channel is an indispensable link in the commodity economy, and it realizes the flow of goods and services from output to circulation until it is accepted by consumers. For producers, the choice of marketing channels is one of the most important decisions managers face. The channel the company chooses will have a direct impact on all other marketing decisions. Especially in IT industry, if there is an efficient and stable sales channel, we can promote the market development by meeting the market demand through the operation mechanism of channel system.