在公关的“四步工作法”中第一步是公关调查,足见公关调查在公关实务中举足轻重的地位,正如毛泽东说的:“没有调查就没有发言权。”然而,在实际公关运作中,人们却往往忽视公关调查,而迷信于公关策划,以为万能良方一出、锦囊妙计一成,定能化险为夷、得胜而归。殊不知策划是调查的延 The first step in PR’s “Four Steps Work Method” is public relations investigation, which shows that public relations investigation plays a decisive role in public relations practice. Just as Mao Zedong said: “Without investigation there is no right to speak.” However, in the actual PR operation, People tend to ignore public relations surveys and superstition in public relations planning. They think that everything is a good thing and a good idea is a good idea. It will surely turn into insurance and win. Does not know that planning is the extension of the investigation