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“不射之射”为射箭的最高境界,是无须弓和箭就可击中目标的,企业以品牌来激活消费欲望的传播方式,就恰似神箭手的“不射之射”。企业并不需要广告、促销之类的强弓利箭,而利用品牌对消费者的作用,在无形无影中就可入化于心,制胜于敌,成功实现产品的销售了。 企业为实现产品销售而采取各种营销手段时,如果没有品牌的因素介入其中,从长远看将是杀鸡取卵式的
“The shot is not fired” is the highest realm of archery. It is a target that can hit the target without a bow and an arrow. The brand’s way of activating the desire to consume is just like the “shooting shot” of the archer. Enterprises do not need advertising, promotions and other powerful arrows, but the use of the brand’s role for consumers, in the invisible shadow can be integrated in the heart, winning over the enemy, successfully achieved product sales. When a company adopts various marketing methods to achieve product sales, if there is no brand factor involved, it will be a chicken-and-egg type in the long run.