随着我国社会主义市场经济的不断深入发展，人们对精神文化生活的需求也大大增加，因此作为重要文化消费的书报刊市场呈现出前所未有的繁荣景象，但同时社会报刊零售市场的竞争也日趋激烈。作为报刊零售主力军的邮政部门更是感受到巨大的压力。上海市邮政局面对挑战，大胆创新 With the deepening development of China’s socialist market economy, people’s demand for spiritual and cultural life has also increased greatly. Therefore, the book and newspaper market, as an important cultural consumption, has shown an unprecedented prosperity. However, the competition in the retail market for social newspapers and periodicals has also become increasingly fierce . The postal service as the main force in the retail of newspapers and periodns is feeling tremendous pressure. Shanghai Post Bureau Faced With Challenges, Boldly Innovative