市场个人主义和利己主义理性人模型主导了目前关于社会政策干预的发展的讨论。引起的一个问题涉及一种有限的社会政策对一个日益不平等的社会中的社会和谐有何贡献。本文通过将里斯本战略所概括的、试图挽救社会政策的作用的方案描述为能够对动态的、创新的和灵活的经济体在竞争力方面的成功做出贡献的社会投资,对该方案进行了评论。有趣的是,那些最不认同强调市场作用的里斯本原则的欧洲国家却能够最成功地实现里斯本目标。来自于经济心理学和进化生物学的近期研究成果表明,除与市场经济相适应的利己个人主义之外,人们还拥有利他主义的互惠动机。本文利用英国态度调查所获得的证据来表明这两种观念模式都存在于人们的价值观中。这意味着向市场体制的个人责任转变并不是福利政策在全球化世界中获得发展的唯一路径,而基于互助精神的福利干预也能够与人性共存。因此,社会政策的设计能够对在社会中起决定作用的价值模式、动机和互动关系做出贡献。 The market-individualistic and egoistic rational man model dominates the current discussion of the development of social policy interventions. One issue raised concerns the contribution of a limited social policy to the social harmony in an increasingly unequal society. This article reviews the program by describing the scenario outlined in the Lisbon Strategy that seeks to salvage the role of social policy as a social investment that contributes to the competitiveness of dynamic, innovative and flexible economies . Interestingly, those European countries that most disagree with the market-oriented Lisbon principle are most successful in achieving the Lisbon objectives. Recent research results from economic psychology and evolutionary biology show that in addition to self-serving individualism that is compatible with a market economy, people also have the altruistic motivation for reciprocity. This article uses the evidence obtained from the British Attitude Survey to show that both of these concepts are present in people’s values. This means that the shift in personal responsibility to the market system is not the only way that welfare policies can gain development in a globalized world, and that welfare-based intervention based on mutual help can coexist with humanity. Therefore, the design of social policies can contribute to the value models, motivations and interactions that play a decisive role in society.