企业营销的第一要务就是造势,说白了,就是企业的经营之道和销售之道的艺术化表演。从本质上来说,就是要解决好四个方面的问题,即钱从哪里来?人从哪里来?钱往哪里投?货往哪里销?战略家魏斯曼说,问题的解决往往不在问题的层面,而是在与之相邻的更高层面。企业许多看似纷繁复杂的问题往往都出现在营销这个层面上,但是,营销层面的问题又往往不是营销本身所能解决的。系统论告诉人们,正向思维 Corporate marketing is the top priority marketing momentum, to put it plainly, is the business of the road and sales of art performances. In essence, it is to solve four aspects, namely, where the money come from, where do people come from, where do the money go? Where does the merchandise sell? The strategist Weisman said that the solution to the problem is often not the problem Level, but at a higher level adjacent to it. Many seemingly complex business problems often appear in the marketing level, but the marketing level of the problem is often not the marketing itself can solve. System theory tells people that positive thinking