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在高等教育国际化背景下,承载着传播优秀学术成果功能的大学学报,如何与高等教育新时期的任务相结合,与大学的教学、科研、社会服务三大功能相适应,肩负起创新学术,促进高等教育发展的使命,已成为学报面临的紧要课题。学报品牌化是实现这一重要使命与课题的优选之路,探寻高等教育国际化背景下学报品牌化的路径,有着十分迫切的现实意义。
Under the background of the internationalization of higher education, how to combine the functions of university journals carrying outstanding academic achievements with the tasks of the new era of higher education, to adapt to the three functions of teaching, scientific research and social services of the university, to shoulder the task of innovating academic, The mission of promoting the development of higher education has become a pressing issue facing the journal. Journal branding is the preferred way to achieve this important mission and subject, exploring the path of brand branding in the context of the internationalization of higher education has a very urgent practical significance.