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奥地利的罐装红牛是能量饮料的巨头,是人们再熟悉不过的饮料。2012年获得了有史以来的最佳业绩,营业额突飞猛进,凯歌高奏。红牛公司之所以能取得这么骄人的成绩,除了让人无限回味的口感,还有让人耳目一新的广告。别具一格的创新广告给红牛带来的滚滚财源曾一度让美国震惊。几年前,红牛公司在全球还属于名不见经传的一族,虽然口感不错,但在大范围内的瓶颈一直难以突破,市场渐趋疲软。怎样才能让红牛走向世界呢?望着五花八门铺天盖地却收
Austrian canned red bull is the energy drink giant, is a familiar drink. 2012 won the best performance ever, turnover by leaps and bounds, triumphant. Red Bull has been able to achieve such a remarkable result, in addition to the taste of infinite aftertaste, there are refreshing ads. The billowing financial resources that Red Bull made with unique and innovative advertising once shocked the United States. A few years ago, Red Bull Inc. also belonged to a group of unknown in the world. Although the taste is good, the bottleneck in a large area has been hard to break through and the market is getting weaker. How to make Red Bull go to the world? Looking at all kinds of overwhelming income