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文化资源具有地域性特征,因为不同区域上的人们对文化的审美评价标准有差异。淮安是一座独特的漂浮在水上的城市,水文化成为代表性的文化。又因为文化资源往往具有非消耗性特征,其潜在价值须要挖掘和合理开发,才能实现文化资源向文化资本的转化。文化资源是文化产业发展的基础和前提,文化资本是对文化资源的优化升级。两者的双向互动构成了文化产业发展的基本逻辑。通过扩大文化消费、跨域文化联动、注重节庆宣传等方面的阐述,以探讨淮安地方特色文化产业发展的路径或思路,增强淮安地方的文化软实力。
Cultural resources have regional characteristics, because people in different regions have different standards of cultural aesthetic evaluation. Huaian is a unique floating city in the water, water culture to become a representative of the culture. And because cultural resources tend to have non-consumptive features, their potential value needs to be tapped and rationally developed in order to achieve the transformation of cultural resources into cultural capital. Cultural resources are the foundation and prerequisite for the development of cultural industries. Cultural capital is the optimization and upgrading of cultural resources. The two-way interaction between the two constitutes the basic logic of the development of cultural industries. Through the expansion of cultural consumption, inter-regional cultural linkage, focusing on festivals and other aspects of publicity to explore the development of local cultural industries in Huaian way or train of thought to enhance the cultural soft power in Huaian.