微信公众号以其“小而美”的体态和精准传播的特点,已成为国内自媒体及企业、政府单位面向大众的重要渠道,在其发展与传播的过程中逐步形成了独具特色的文字编辑特征。微信公众号文章的阅读量和转发率成为公众号影响力和宣传力的直观体现。文章总结了微信热文所具备的五个突出特征,并从选材、拟题、表达、结构、排版等方面探讨了微信公众平台下的文字编辑技巧。 WeChat public number has become the important channel for the public from the media, enterprises and government units in the nation because of its “small but beautiful” body shape and accurate dissemination. In the process of its development and dissemination, it has gradually formed its own unique characteristics Text editing features. WeChat public number article reading and forwarding rate become the public number of influence and advocacy power of the intuitive expression. This article summarizes five prominent features of WeChat’s essay and explores the text editing skills in WeChat public platform from the aspects of material selection, quiz, expression, structure and typesetting.