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2014年6月25日国家新闻出版广电总局发布的《中国新媒体发展报告(2014)》蓝皮书指出:当前,微信、微博、微电影、微视频、微传播、微支付等基于移动互联网的微应用在2013年迅猛发展,已经成为主流传播方式,构成了中国新媒体发展的“微时代”景观。随着2013年大数据技术的运用,竞争比以往任何时候都更加激烈,人们的注意力是有限的资源,各种各样的传媒都试图分走一杯羹,如何应对新媒体的
On June 25, 2014, the blue book entitled “China’s New Media Development Report (2014)” issued by the State Press and Publication Administration pointed out: At present, the mobile internet-based micro-channels such as WeChat, microblogging, microfilm, micro video, micro dissemination and micro payment The rapid development of applications in 2013 has become the mainstream mode of communication and constitutes the “micro era” landscape for the development of new media in China. With the adoption of big data technologies in 2013, competition has become more intense than ever before, with people’s attention being limited resources, various media trying to get a share of the deal and how to deal with new media