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现代设计是科学、技术与人性的结合,包装具有促进商品经济发展的功能,人性化的包装设计就是从过去单一对功能的满足上升为对人的精神层面的关怀,并在包装设计中融入更多情感的、文化的、审美的内涵,从而使包装更贴近生活,也更好地服务于生活。本文以包装设计为切入点,在分析包装设计人性化表达形式的基础上,重点探讨了包装设计人性化表达,旨在说明包装设计人性化表达的重要性,以期为包装设计的人性化表达提供参考。
Modern design is the combination of science, technology and humanity. Packaging has the function of promoting the development of commodity economy. Humanized packaging design is to improve the satisfaction of human’s spiritual level from the single satisfaction of functions in the past and to integrate more into the packaging design Emotional, cultural, aesthetic connotation, so that packaging closer to life, but also better serve the life. Based on the analysis of humane forms of packaging design, this paper focuses on the humane expression of packaging design. The purpose of this paper is to illustrate the importance of humane design of packaging design in order to provide humane expression for packaging design reference.