论文部分内容阅读
虽然美国消费者对中国品牌的认可度不高,但“中国制造”还在继续寻求生存空间,一边“忍辱负重”贴牌生产,一边艰难求变,以期改变自身在消费者心目中的形象。以富士康为代表的一系列代工厂是“中国制造”在海内外消费者心目中的主要面目,但并不是全部。另一种“中国制造”早已兴起,以海尔、联想、格兰仕为代表,中国自主研发和制造的产品逐渐渗
Although the recognition of Chinese consumers by American consumers is not high enough, China Made continues to seek living space while trying hard to change in order to change itself in the minds of consumers. image of. A series of foundries represented by Foxconn are the main products of “Made in China” in the minds of consumers both at home and abroad, but not all of them. Another “Made in China ” has long been rising to Haier, Lenovo, Galanz as the representative of China’s independent research and development and manufacturing of products gradually infiltration