新媒体时代的到来导致传统媒体在发展过程中面临着前所未有的挑战,甚至一度出现发展困境。为此,地方传统媒体在发展过程中应该注意借助新媒体优势探索新的发展趋势,力求重新焕发出生机和活力。本文从传统媒体借力新媒体增加在当地的影响力角度入手进行分析,对具体借力方式加以探索,旨在为传统媒体的现代化发展提供一定的支持。 The advent of the new media era has led to the traditional media in the development process facing unprecedented challenges, and even once the development dilemma. For this reason, local traditional media should pay attention to exploring new development trends through the advantages of new media in the development process, and strive to rekindle their vitality and vitality. This article starts from analyzing the influence of traditional media by leveraging new media to increase its influence in the local area and explores the specific leveraging methods to provide some support for the modernization of traditional media.