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Best Buy,这家全球最大的家电零售巨头,曾经在利用社会化媒体开展营销方面做出过漂亮的案例。2009年圣诞节,百思买曾组织了2500名员工,在推特上发布节日促销信息;客户通过点击百思买推特上2500张员工照片中的任何一张,都能得到关于产品性能、技术、售后服务等等即时的、并且带有不同员工个性色彩的回答,效果很好。但这种努力难以扭转百思买每况愈下的趋势。自去年初在中国折戟后,近来在其老家美国的日子也不好过。业绩下滑、高层重组……越来越多的客人到了卖场,搞清楚一款产品的性能后就决然离去,旋即在网上向亚马逊等电商下了订单,
Best Buy, the world’s largest home appliance retailer, has done a great job of marketing social media. At Christmas 2009, Best Buy has organized 2,500 employees to post holiday promotions on Twitter; customers can get information on product performance, technology, after-sales service by clicking on any one of the 2500 employee photos on Best Buy’s tweet And so on the real-time, and with different employee personality color answer, works well. But this effort is difficult to reverse the trend of Best Buy deteriorating. After the Chinese halved in early last year, the days in its hometown of the United States have not been better lately. Performance decline, high-level restructuring ... ... more and more guests to the store, find out the performance of a product after the departure of her, immediately online to the Amazon and other electricity providers under the order,