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在党和国家的大力支持下,我国农村经济社会发展将会有巨大的飞跃,经济社会发展通常伴随着巨大的需求,这也意味着农村市场将成为广告设计行业新的服务蓝海。开展面向农村的广告设计业务,首要任务就是深入认识当代农村社会,分析其真实需求。目前而言,农村具有处于消费升级换代阶段、消费具有较强的从众性、网购增长明显、生产性需求显著等特点,面向农村的广告设计必须通俗易懂,贴近地气、讲究实际,并适当创新形式,以引导农村消费。
With the vigorous support of the party and the state, there will be a huge leap in the economic and social development in rural areas in our country. Economic and social development is usually accompanied by huge demand. This also means that the rural market will become a new service blue sea in the advertising design industry. To carry out advertising design business in rural areas, the primary task is to understand in depth the contemporary rural society and analyze its real needs. At present, the rural areas are in the stage of upgrading of consumption, strong consumption of secondary industries, obvious growth of online shopping and significant demand for production. Rural advertising design must be easy to understand, close to earth, practical, appropriate Innovative forms to guide rural consumption.