上世纪八十年代,周润发以一根牙签横扫香港影坛,大刀阔斧开辟了一个忠肝义胆的“发哥”时代。在新华都,员工同样喜欢亲切地叫陈发树为“发哥”。“刚刚创业的时候我很在乎每一分钱,因为我是白手起家,我知道赚钱的艰辛和不易。现在我也很珍惜钱,但是,现在更多的是看重钱能带来的价值,能够用钱帮助到一些需要帮助的人,来回馈社会。” In the 1980s, Chow Yun-fat swept the Hong Kong film with a toothpick, drastically opening up an era of “father and brotherhood.” In Xinhua Capital, employees also like to call Chen Fashu “kind of brother” affectionately. “When I first started my business, I care about every penny. Because I started from scratch. I know the hardships and difficulties of making money. Now I cherish the money, but now I value the value that money brings. Use money to help people who need help and give back to society.”