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美国报刊是完全市场化的,经营者的商品意识与市场观念极强。在营销过程中,成功的报刊都会概括提炼出一句精彩的标语或口号,让它成为本报或本刊的标签,经过反复宣传与在各种场合的广告推广,逐步为社会各界所熟悉所牢记。仔细研究美国各大报刊的行销口号或广告标语,可以看出报刊经营者的匠心。报刊本身就是广告发布媒介,报刊业自身的广告,当然应当格外当行本色,比其它行业技高一筹。这些口号与广告标语无一例外都是非常简短易记,朗朗上口,而且个性鲜明,令人过目不忘,在广告文案作品中属于上乘之作。
The American press is completely market-oriented, and its managers have strong sense of commodity and market concept. In the marketing process, successful newspapers and magazines will be summed up to extract a wonderful slogan or slogan, let it become the newspaper or magazine label, after repeated publicity and advertising in various occasions, and gradually for all sectors of the community to keep in mind . Careful study of the major US newspapers and marketing slogan or slogan, you can see the ingenuity of newspaper operators. The newspaper itself is the advertising media, the newspaper industry’s own advertising, of course, should be particularly qualified when the industry is superior to other industries. These slogans and advertising slogans, without exception, are very short and easy to remember, catchy, and distinctive personality, it is unforgettable, works in the ad copy is superior.