当前的宣传思想工作，一方面越来越重要，另一方面又越来越难做。这是由我们所处的时代、环境，所面临的形势、任务决定的。那么如何把这项重要的工作、难做的工作做好做实？这里从思维方式和工作方法的角度上谈点个人看法。 关于日常工作、主题活动、理性思维、品牌效应问题。 The current propaganda and ideological work is becoming more and more important on the one hand and harder and harder on the other. This is determined by the times and environment in which we live, the situations and tasks we face. So how to do this important work, difficult work to do a good job? Here from the way of thinking and working methods to talk about personal point of view. On the day-to-day work, thematic activities, rational thinking, brand effect.