现代社会快节奏的生产和生活,使符号学与工业产品设计的结合成为必然。我们生产和生活资料越来越复杂,人们必须思考更好的方式快速、准确地进行交流。本文主要从符号学的角度,挖掘符号学在产品形态设计和视觉形象识别方面的原理和作用,从而指导我们的设计。 The fast-paced production and life in modern society have made the combination of semiotics and industrial product design inevitable. As production and living materials become more complex, people must think faster ways to communicate quickly and accurately. This paper mainly studies the principle and function of semiotics in terms of product shape design and visual image recognition from the perspective of semiology and guides our design.