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今天的中国处于一个品牌化的时代,当数以万计的企业正在艰难攀登“中国驰名商标”和“中国名牌”两座中国品牌认定的最高峰时,2005年,青岛亨达集团仅用68天便将这两项最高荣誉尽收囊中,一时让人刮目相看——6月23日,亨达皮鞋荣获“中国驰名商标”;9月1日,亨达皮鞋再获“中国名牌”称号。2005年10月28日,青岛亨达集团有限公司成立23年周年,记者深入采访,探究发现:在“双冠王”荣誉的背后,亨达集团这家已有23年历史的民营企业,从小到大,从国内到国际,在“建百年企业,树世纪品牌”战略目标的引领下,在成长之路上走得竟是如此执着、坚韧……而如今,他们的目标又从“民族名牌”直指“世界品牌”。
Today, China is in a brand-name era. When tens of thousands of enterprises are struggling to climb the peak identified by two Chinese brands of “China Famous Brand” and “China Famous Brand”, in 2005, Qingdao Hengda Group only 68 days will be the best of these two top honors bag, temporary eye-opening - on June 23, Hengda shoes won the “China Famous Brand”; September 1, Hengda shoes re-won “Chinese famous brand ” title. October 28, 2005, Qingdao Hengda Group Co., Ltd. was established 23 years anniversary, the reporter in-depth interviews, found that: in the “Double Crown” honor behind the Hengda Group has 23 years of history of private enterprises , From small to large, from domestic to international, guided by the strategic goal of “building a century enterprise, tree century brand”, walking on the path of growth is so persistent and tenacious ...... And now, their goal is from “National brand name ” directed at “world brand ”.