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计算机企业可以在价格、产品、品牌形象、促销、营销渠道等多方面竞争。过去,价格竞争曾经是企业竞争的主旋律。自1997年开始,业界开始将竞争重点放在服务、营销渠道、品牌形象上,不少人认为价格竞争已经退居到竞争因素的后列。事实真的是这样吗?实达依靠低价位打入了烽烟四起的计算机业,金长城以“4999”元的低价电脑掀起了抢购热潮。如果说还有什么营销方式能发挥立竿见影的功效的话,那就是价格。 用户的效用价格比是根本上决定营销能否成功的关键性因素,当各竞
Computer companies in the price, product, brand image, promotion, marketing channels and other aspects of competition. In the past, price competition was the main theme of business competition. Since 1997, the industry has started to focus its competition on services, marketing channels and brand image. Many people think that the price competition has been relegated to the back of competitive factors. Is this really the case? Shida relies on low prices into the frenzied computer industry, the Great Wall to “4999” yuan low-priced computer set off a buying boom. If there are any marketing methods can play an immediate effect, it is the price. The utility cost ratio of users is the key factor that determines the success of marketing fundamentally.