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本次调查采用定点偶遇判断抽样结合配额抽样的方法进行,共对北京六城区617名消费者进行了有效访问。随着家用电脑市场的拓展,家用电脑进一步走入家庭,拥有率较一年前上升很多,在此次调查中已达到20%以上,其中兼容机占据着市场约一半的份额,无电脑居民家庭占73.6%,无电脑但打算一年内购买的占现无电脑家庭的58.8%,由此来看北京地区家用电脑市场的潜在需求巨大。值得一提的是目前有电脑家庭中仍有大约10%的家庭表
The survey conducted by way of fixed-point judgment combined with sample quota sampling method, a total of 617 consumers in Beijing six were an effective visit. With the expansion of the home computer market, home computers further entered the home market. The ownership rate has risen considerably from a year ago. In this survey, it has reached more than 20%. Compatible computers occupy about half of the market. No computer-based household Accounting for 73.6% of the total. There is a huge potential demand for the home computer market in Beijing in the light of the 58.8% of the total number of non-PC-based households that have no computer but plan to purchase in one year. It is worth mentioning that there are still about 10% of family tables in computer families