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在众多传播媒体中,电视相对于其他传播媒体而言,最大的优势是通过图像、声音、字幕等多种手段,生动全面地把新闻事件再现出来,还原出来。本文阐述的就是电视新闻频道·电视新闻作为主流媒体的主要传播途径在受众传播中的重要作用,从世界上第一个真正意义上的新闻频道的出现,到凤凰卫视,到央视,无不展现出新闻频道和新闻的传播作用。因为这种主流媒体的传播主导作用源于与受众的心灵沟通、情感互动,源于与受众的零时差信息接收,源于真实事件的同步再现。
Among many mass media, the biggest advantage of television in comparison with other media is the vivid and comprehensive reproduction of news events through images, sounds, subtitles and other means. This article illustrates the important role of TV news channels and TV news as the main channels of media transmission in audience communication. From the appearance of the first true news channel in the world to Phoenix TV to CCTV, News channel and the spread of news. Because the dominant role of this mainstream media from communication with the audience’s spiritual, emotional interaction, from zero-day information with the audience to receive, from the simultaneous reproduction of real events.