伴随移动带宽资费下降以及智能手机的大规模普及,移动互联网已经成为消费者日常生活的一部分,不仅为消费者提供各个方面的需求满足,也大幅度扩展用户的触网时间,同步带来营销时间化与场景化的全新格局。越来越多的用户习惯于移动媒体,互联网正从“门户入口”、“搜索入口”、“社媒入口”的进化路径,发展到“移动入口”的更高阶段。移动端成为触网第一入口移动营销领域正呈现出百舸争流的现象。从 With the drop in mobile bandwidth tariffs and the large-scale popularization of smartphones, the mobile Internet has become a part of consumers ’daily life. It not only provides consumers with all aspects of demand satisfaction, but also greatly expands users’ contact time and brings marketing time synchronously The new pattern of landscape and scene. More and more users are accustomed to mobile media and the Internet is evolving from the evolution path of “portal ”, “search portal ” and “social media portal ” to the higher of “mobile portal” stage. Mobile terminal to become the first network entry mobile marketing is showing the phenomenon of competition. From