现代意义的专卖店,在本世纪40年代后期和50年代盛行于欧美,90年代开始在我国大中城市出现。北京的银街、上海的淮海路、广州的北京路、郑州的北二七路等地,已成为专卖店汇集区,呈现出风光无限好的景象。众多商家都争着开专卖店,究竟它有什么优点呢?一些商家归结为:一是商品集中而系统;二是价格统一,消费者在这里购买服装没有被欺骗的感觉;三是质量保证,因为专卖店基本上是从厂家直接进货,有许多专卖店甚至是厂家直接开的,产、供、销一条龙,可以杜绝假货;四是可减少中间环节,直接让利于消费者。但在现实生活中,普通消费者却越来越觉得目前的专卖店价格离谱,成了只能“走近”而无法“走进”的贵族店。针对广大消费者的这一心 Modern specialty stores were popular in Europe and the United States in the late 1940s and 1950s, and they began to appear in large and medium-sized cities in China in the 1990s. Beijing’s Silver Street, Huaihai Road in Shanghai, Beijing Road in Guangzhou, North Erqi Road in Zhengzhou, etc., have become a collection area for stores, showing a scene of great scenery. Many businesses are scrambling to open stores, what advantages does it have? Some businesses boil down to: First, goods and systems; Second, the price is unified, consumers do not feel deceived in buying clothing here; Third, quality assurance, Because stores are basically purchased directly from manufacturers, there are many stores and even manufacturers directly open, production, supply, sales through-train, you can put an end to fakes; Fourth, you can reduce the intermediate links directly to help consumers. However, in real life, ordinary consumers are increasingly feeling that the current store price is outrageous and has become an aristocratic shop that can only be “closed” and unable to “walk into”. This heart for the majority of consumers