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在中国,O2O概念最初是由团购进行了普及,拉手网、美团网等掀起了千团大战,但是随后叮咚小区被爆资金链断裂,收缩裁员。O2O行业从浮躁投资期,快速扩展高歌猛进中却遇到了一道坎。这道坎不会是O2O前进路上的唯一障碍,却是这个行业快速发展期中的一个必须重视的问题。这道坎,有资金的坎,比如叮咚小区在5月高调风光获得1亿美金天使投资后,还是爆出资金链断裂;这道坎也有恶性竞争的坎,从拉手到美团的千团大战,在价格血拼中多方元气大伤,整个团购行业昙花一现走向低
In China, the concept of O2O was initially popularized by group purchase. Handle net and US group net set off a thousand regiment wars, but then the buzz zone was broken by the explosion of capital funds and the contract was cut and laid off. O2O industry from the impetuous investment period, rapid expansion triumphantly encountered a hurdle. This hurdle will not be the only obstacle on the way to O2O, but one that must be taken seriously in the rapid development of this industry. This hurdle, funded hurdles, such as Ding Dong district high-profile scenery in May received 100 million US dollars angel investment, or break the chain of funds broke; this threshold also vicious competition hurdles, from handle to the regiment of the United Mission World War II, in the price of shopping in many ways, the entire buying industry short-lived to low