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VI设计是企业向外界传达公司形象、服务理念的最好渠道,中国元素是表现企业独特形象的最佳VI设计元素。从历史演变入手,结合当代设计的发展趋势进行专业分析---VI设计中中国元素的运用,必须依据原有的文化体系,结合当代的设计理念,才能使设计更具文化特色和时代特点,才能让受众印象良好和长久记忆,才能使企业立于不败之地。
VI design is the best channel for enterprises to convey the corporate image and service concept to the outside world. The Chinese element is the best VI design element that shows the unique image of a company. From historical evolution to professional development in light of the trend of contemporary design, the application of Chinese elements in VI design must be based on the original cultural system and the contemporary design concept to make the design more cultural and time-specific. In order to make the audience a good impression and long-term memory, in order to enable enterprises to invincible.