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通过笔者前期查阅文献,结合几所综合类高校纪念品的问卷调查和实地调查分析的结果来看,综合类高校纪念品的开发和设计存在文化特色不鲜明,缺乏设计创意;品种单一,生产工艺粗糙,缺乏美感;缺乏开发与设计的专业机构和专业人员,品牌意识薄弱等问题。针对上述问题,笔者对综合性大学纪念品的开发和设计方法进行了分析探索。
Through the author’s previous literature review, combined with the questionnaire survey of several general university souvenirs and the results of field investigation and analysis, the development and design of comprehensive university souvenirs are characterized by unclear cultural features and lack of design creativity. With a single variety, rough production technology, Lack of beauty; lack of professional institutions and professionals in development and design, brand awareness and other issues. In response to the above problems, the author of the comprehensive university souvenir development and design methods were analyzed and explored.