伴随Web2.0技术和应用的逐渐成熟,自媒体作为互联网未来发展方向的代表,越来越受到社会的关注和承认。日益膨胀的自媒体权力带来了正反两个方面的社会效应,自媒体的伦理标尺成为重要的话题。本文将从公共议题和私人议题两个层面确立起自媒体分别的态度立场,从而建立起对公锱铢必较和对私包容大度的伦理标尺,这是自媒体登上社会历史舞台必须具备的立场和气度。 With the gradual maturation of Web 2.0 technologies and applications, the media has drawn more and more attention and recognition from the society as the representative of the future development direction of the Internet. The ever-expanding self-media power has brought both positive and negative social effects. Since the media’s ethical rod has become an important topic. This article will establish a position of attitude from the media on both the public issue and the private issue, so as to establish the ethical standard of comparisons and personal tolerance to public baht, which is necessary for the media to get onto the stage of social history Position and tolerance.