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在当今这个国际化和多样化的世界中,消费者不再是纯粹地追求物质满足,他们还需要得到一种心理上的满足感,这就要求广告艺术设计从情感上给予满足。所以,具有极强的艺术性和表现力的情感类广告很是容易引起消费者的认同而后共鸣,从而达到推销商品的最终目的。因此,在本文中,笔者就以“广告艺术设计中的情感因素”为话题,从几种不同类型的广告来谈一谈情感因素在广告艺术设计中的使用,希望能够起到一些启示作用。
In today’s internationalized and diversified world, consumers are no longer simply pursuing material satisfaction. They also need a sense of psychological satisfaction, which requires that the artistic design of advertisements be emotionally satisfied. Therefore, with a strong artistic and expressive emotional type of advertising is very easy to attract the sympathy of consumers and then resonate, so as to achieve the ultimate goal of selling goods. Therefore, in this article, I will use the “emotional factors in the art of advertising design” as the topic, from several different types of advertising to talk about the emotional factors in the use of advertising design, hoping to play some inspiration effect.