三、日本强势汽车品牌的公关表现 日本三大汽车公司能在日本和国际市场上保持长久不衰并节节上升的趋势,可以说是与他们坚持不进行的公共关系活动分不开的。他们紧跟社会与公众的需求.通过各种各样内部、外部公共关系活动方式,传递着他们对社会与公众的关心与责任,一点一滴地积累起了良好的企业形象。 Third, the public relations performance of Japan’s strong car brands Japan’s three major car companies in Japan and the international market can maintain long-term trend of rising and rising steadily, it can be said with their insistence on the public relations activities are inseparable. They keep up with the needs of the society and the public. Through a variety of internal and external public relations activities, they convey their concerns and responsibilities to society and the public, and they have accumulated a good corporate image.