目前,越来越多的企业开始重视新产品开发,期望通过新产品开发过程谋求竞争的突破点和发掘企业发展新增长点。因此,企业的新产品营销必须以产品为核心匹配营销资源,有效构建价格、渠道和促销与产品主体之间的立体多维互动空间。 At present, more and more enterprises begin to attach importance to the development of new products, expect to find breakthrough points in the process of new product development and explore new growth points for enterprise development. Therefore, the enterprise’s new product marketing must match the marketing resources with the product as the core to effectively build the three-dimensional multi-dimensional interaction space between price, channel, promotion and product main body.