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《化妆品商务英语》课程作为高职院校化妆品经营与管理专业学生的一门专业必修课,其教学目标就是为了让学生在其专业领域内熟练使用英语进行交流和沟通,以培养在校大专学生英语的实际应用能力。通过研究该课程在教学过程中出现的各种情况,其教学改革的重点主要建立在该专业的各种职业需求特点上,设计与之相应的实践教学模块,根据各种职业技能的训练,使学生将本课程学到的化妆品专业理论知识应用到实际当中,是实用性及创新性较强的一次教学改革与创新,同时也为本专业建设提供了条件。
As a specialized compulsory course for students majoring in cosmetics management and management in higher vocational colleges, the teaching goal of “Cosmetic Business English” is to enable students to communicate and communicate skillfully in English in their professional fields so as to train college students Practical English skills. Through studying various situations of the course in the teaching process, the emphasis of the teaching reform is mainly based on the characteristics of various occupational requirements of the major. The corresponding practice teaching modules are designed. According to the training of various vocational skills, Students apply the theoretical knowledge of cosmetics professional learned in this course into practice, which is a practical and innovative teaching reform and innovation, and also provides the conditions for the professional construction.