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有着近百年历史的美国电子产品零售连锁品牌瑞赛电器在短短几年时间里从辉煌走向破产,向世人敲响了警钟。本文通过研究瑞赛电器基本情况和财务数据,分析其失败的原因主要是受电商冲击、资本结构安排不当、高层治理机制混乱等,并从中得出实体零售商和电商未来发展的启示。
Has nearly a hundred years of history of the US electronics retail chain brand Ruisai electrical appliances in just a few years from brilliant to bankruptcy, sounded the alarm to the world. By studying the basic situation and financial data of Ruisai Electrical Appliances Co., Ltd., this article analyzes the reasons for its failure mainly by the impact of electricity suppliers, improper capital structure arrangement and chaos of high-level governance mechanism, and draw lessons from the future development of the entity retailers and electricity suppliers.